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MessagePosté le: Sam 8 Juil - 05:06 (2017)    Sujet du message: Creativity And Strategic Innovation Management Directions Répondre en citant



<P<EM>Creativity and Strategic Innovation Management</EM> was the first book to integrate innovation management with both change management and creativity to form an innovative guide&nbsp;to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and&nbsp;Dingli&nbsp;emphasise the importance of a strategic approach to management through fostering creative processes.
<PRevised and updated for a second edition, this ground-breaking book now includes:
<UL> <LI>A&nbsp;new section on contemporary themes in innovation management, such as the use of social media and sustainability. </LI> <LI>More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. </LI> <LI>More international cases and real life examples.</LI></UL> <PThe book is also supported by a range of new tutor support materials.
<PThis textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli&nbsp;also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.










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